FREE EBOOK
Fashion Brands takes us on a behind-the-scenes tour of the fashion industry as we’ve never seen it before. For the first time you’ll find answers to questions
such as:
• Who invents fashion brand names?
• Why do non-fashion brands start producing clothes?
• How do fashion photographers influence brand identity?
• Why is the relationship between models and brands so significant?
• Why are catwalk shows so important to brands?
• How have fashion brands (such as Ralph Lauren and Armani) moved into
furniture?
• Is there a future for fashion on the web?
• Why are male consumers the most difficult targets for the fashion market?
"Tungate has distilled the very essence of the modern fashion industry in this elegantly written book. Essential reading."
Roger Tredre, Editor-in-Chief, Worth Global Style Network (WGSN)
"Cuts through the marketing magic to capture the essence of fashion brands."
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