Pay Per Click Search Engine Marketing for Dummies-FREE EBOOK

PAY PER CLICK SEARCH ENGINE MARKETING FOR DUMMIES
FREE EBOOK

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results

Starting an Online Business for Dummies-FREE EBOOK

STARTING AN ONLINE BUSINESS FOR DUMMIES
FREE EBOOK

It's never been easier to get an online business up and running! From identifying your market to building your Web site to attracting (and keeping!) customers, this friendly guide covers it all. You'll take advantage of the latest Internet marketing trends, secure your site, receive online payments, and deal with legal and tax issues — all from the comfort of home.

Discover how to:

  • Draw up a cyberbusiness plan
  • Acquire equipment and inventory

  • Market to customers around the world

  • Improve your search engine ranking

  • Set up Amazon, Yahoo!, and other storefronts


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Negotiating for Dummies- FREE EBOOK

NEGOTIATING FOR DUMMIES
FREE EBOOK

Unless you live alone in a cave, you spend a good part of each day negotiating – with your boss, your staff, your vendors, or clients, with your spouse, your kids, and even your neighbor with the rambunctious rottweiler. Negotiating is all about getting what you want in life. And whether it’s closing a multimillion-dollar deal, buying a home, or debating body-piercings with your teenager, the basic negotiating skills required are always the same. You’d be surprised how quickly you can master those skills, with the right coach to guide you, and you’d be amazed at how you’re life can be transformed once you do.

Get ready to be transformed. Negotiating For Dummies offers a new approach to getting what you want in life, based on personal integrity and persuasion, not tricks and coercion. In plain English, master negotiators Michael and Mimi Donaldson explain the six steps to successful negotiations and arm you with tested-in-the-trenches techniques that help you:

  • Get people to do what you want without threats or deceit
  • Always negotiate from a position of strength
  • Achieve win-win results in every negotiation
  • Build trust, goodwill, and mutual respect
  • Communicate more clearly and effectively
  • Advance your career
  • Reduce stress in your everyday life

Stop spinning your wheels in endless debate and miscommunication. Discover how much easier and more rewarding life can be once you’ve mastered the simple, easy-to-master methods for:

  • Identifying your values and creating a mission statement
  • Developing a plan based on thorough research and putting it into action
  • Setting limits and sticking to them
  • Maintaining your emotional distance
  • Fine-tuning your listening skills
  • Communicating clearly and handling hot -button issues with grace
  • Reading signs of resistance and receptivity
  • Dressing for success
  • Monitoring and controlling your body language
  • Closing the deal
How well you do, how happy you are , and whether you get what you want, or get passed over, have a lot to do with how good a negotiator you are. Let Negotiating For Dummies show you how to become a master negotiator.
Source: Amazon.com


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Mortgage Confidential- FREE EBOOK

MORTGAGE CONFIDENTIAL
FREE EBOOK

"It is easy to understand, but, more importantly, it includes mortgage secrets not revealed elsewhere. On my scale of one to 10,this outstanding book rates an off-the-chart 12." -- Robert J. Bruss, Syndicated Real Estate Columnist

“The greatest service Reed provides is acting as an interpreter. Mortgage Confidential is like reading the Cliff's Notes for Hamlet. You shouldn't substitute the notes for actually reading the play, but reading the notes beforehand can help you understand the language. You feel less intimidated…. If you don't want to be like a third of homeowners who don't know what type of loans they have, get a copy of this book."

-Michelle Singletary, Washington Post


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Marketing to the Social Web- FREE EBOOK


MARKETING TO THE SOCIAL WEB
FREE EBOOK


"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.

"Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of Monster.com

"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, General Motors Corporation

"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
-Nicholas Negroponte, Chairman, One Laptop per Child


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